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意甲竞猜 > 书文推荐 > 《定位》:有史以来对美国营销影响最大

《定位》:有史以来对美国营销影响最大

_ (2002[美] 艾·里斯,J·屈特 _(翻译)王恩冕
更新日期:2017-5-8 18:12:42    来源:angkorpop.com浏览次数:1397次

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推荐理由

1、“如何寻找好的定位”。作者借鉴心理学及生命科学的最新成果,提出营销定位的诸种心理原则及其误区。
2、“如何进行再定位”。竞争与变化的需要,你不可能一劳永逸地为自己定位,在适当的时机“再定位”是成功的保证。书中进行了大量的案例研究,具体展示和讨论“再定位”的要素与方法。
意甲竞猜 3、积25年的营销企划与咨询经验,作者总结了一整套的“商业诀窍”,其直面问题的实用性和布满例证的实战性,让你在具体的企业经营中受用无穷。

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